Saleam Singleton

Saleam SingletonSaleam SingletonSaleam Singleton

Saleam Singleton

Saleam SingletonSaleam SingletonSaleam Singleton

Writer, Editor & Consultant focused on men's beauty, grooming, and culture

Writer, Editor & Consultant focused on men's beauty, grooming, and cultureWriter, Editor & Consultant focused on men's beauty, grooming, and cultureWriter, Editor & Consultant focused on men's beauty, grooming, and culture
View Muck Rack Portfolio

Writer, Editor & Consultant focused on men's beauty, grooming, and culture

Writer, Editor & Consultant focused on men's beauty, grooming, and cultureWriter, Editor & Consultant focused on men's beauty, grooming, and cultureWriter, Editor & Consultant focused on men's beauty, grooming, and culture
View Muck Rack Portfolio

About Saleam Singleton

 

Saleam is a Brooklyn-based writer, editor, consultant, and men’s grooming strategist whose work sits at the intersection of beauty, culture, and modern masculinity. His perspective combines years of hands-on product testing with an editorial approach shaped by contributions to Byrdie, AskMen, Brides, Very Good Light, Fatherly, and other publications.


Through The Method Male, Saleam has helped expand the conversation around men’s beauty, skincare, culture, and self-expression—bringing service-driven reporting and cultural context to a space that’s rapidly evolving. As a long-standing member of Byrdie’s Testing Committee, he evaluates dozens of products each year, grounding his coverage in direct experience and technical understanding.


Beyond editorial work, Saleam has consulted with beauty brands on product messaging, positioning, and men’s category insights. His past collaborations include multi-year consulting with Maybelline, where he provided guidance on men’s representation, product development conversations, and campaign perspectives. He continues to advise brands across grooming and beauty, helping them speak to men with clarity, credibility, and intention.


He has been featured in HuffPost, New York Magazine, Beauty Independent, Fashionista, and Navaz Batliwalla’s Face Values: The New Beauty Rituals and Skincare Secrets.

Selected Writing

What Is a Durag: History, Symbolism, and Styling — Byrdie

A cultural examination of the durag’s evolution, influence, and lasting significance in Black beauty and identity.

Best Natural Hair Products for Black Men — AskMen

A curated overview of essential hair products formulated for Black men, with guidance tailored to texture and styling needs.

The 9 Best Pore Strips That’ll Lift Gunk Without Irritating the Skin — Byrdie

A practical roundup evaluating top pore strips, with straightforward insights on effectiveness and performance.

The Right Way to Wear Cologne — Fatherly

A simple, accessible guide to applying and wearing cologne with confidence, clarity, and proper technique.

The 7 Best Shampoos for Men, Expert-Tested for Every Hair Type — Byrdie

A service-driven guide comparing the shampoos that work best for different hair types, textures, and everyday needs.

Staying Superfine: How Black Men Keep Defining Style, Beauty, and Presence — The Method Male

A reflective Substack essay exploring Black men’s grooming, beauty rituals, and the cultural meaning behind keeping oneself “superfine.”

Consulting services

Saleam offers strategic support for brands looking to connect authentically with men through grooming, beauty, culture, and storytelling. His work blends editorial insight, product expertise, and cultural fluency to help brands sharpen their message, strengthen their positioning, and speak to men with intention.

Areas Of Support

  • Men’s audience strategy
  • Product positioning & messaging
  • Editorial & content development
  • Trend analysis & forecasting
  • Black consumer engagement
  • Speaking, hosting & advisory

My Approach

I approach every partnership with a mix of editorial precision and strategic insight. I focus on what resonates with men now: language, product cues, cultural shifts, and behavior. My goal is always the same: to help brands communicate with men in a way that feels natural, credible, and culturally informed. I build solutions that are practical, specific, and shaped by real experience.

Get In Contact

CONTACT@SALEAMSINGLETON.COM

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