Saleam is a Brooklyn-based writer, editor, consultant, and men’s grooming strategist whose work sits at the intersection of beauty, culture, and modern masculinity. His perspective combines years of hands-on product testing with an editorial approach shaped by contributions to Byrdie, AskMen, Brides, Very Good Light, Fatherly, and other publications.
Through The Method Male, Saleam has helped expand the conversation around men’s beauty, skincare, culture, and self-expression—bringing service-driven reporting and cultural context to a space that’s rapidly evolving. As a long-standing member of Byrdie’s Testing Committee, he evaluates dozens of products each year, grounding his coverage in direct experience and technical understanding.
Beyond editorial work, Saleam has consulted with beauty brands on product messaging, positioning, and men’s category insights. His past collaborations include multi-year consulting with Maybelline, where he provided guidance on men’s representation, product development conversations, and campaign perspectives. He continues to advise brands across grooming and beauty, helping them speak to men with clarity, credibility, and intention.
He has been featured in HuffPost, New York Magazine, Beauty Independent, Fashionista, and Navaz Batliwalla’s Face Values: The New Beauty Rituals and Skincare Secrets.

Saleam offers strategic support for brands looking to connect authentically with men through grooming, beauty, culture, and storytelling. His work blends editorial insight, product expertise, and cultural fluency to help brands sharpen their message, strengthen their positioning, and speak to men with intention.
I approach every partnership with a mix of editorial precision and strategic insight. I focus on what resonates with men now: language, product cues, cultural shifts, and behavior. My goal is always the same: to help brands communicate with men in a way that feels natural, credible, and culturally informed. I build solutions that are practical, specific, and shaped by real experience.
Send me a message or ask me a question using this form. I will do my best to get back to you soon!
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